At 3:00 pm on May 27, 2015, jointly organized by China Central Academy of Fine Arts (CAFA) and Hochschulefür Gestaltung (HfG) Offenbach, the press conference of “Moving in Time: B3 + BEIJING 2015 Moving Image Exhibition” was held in the VIP room of CAFA Art Museum. Su Xinping, Vice President of CAFA, Wang Huangsheng, Director of CAFA Art Museum, Song Xiewei and Jin Jun, Associate Deans of the School of Design, CAFA, Wang Chunchen, Director of Curatorial Research Department, CAFA Art Museum, Fei Jun, Director of CAFA Media Lab of the School of Design, CAFA, Bernd Kracke, President of Hochschulefür Gestaltung (HfG) Offenbach, Initiator and director of the Biennale B3, Annita Beckers, Curator of the Biennale B3 from Germany, as well as the Beijing media attended the press conference. Jin Jun chaired the conference, and Jin Hua, Director of the International Cooperation Administrative Office for Education served as the translator.
First of all, Su Xinping, Vice President of CAFA gave a speech, he said image had a growing power, especially in the face of the tempestuously changing age, image was one of the most vivid, direct and effective means of performance. This exhibition is to improve the promotion of an exchange between China and Germany, to promote the development of social culture, and establish an open platform forinter national communication, to enhance the teaching and research ability of the academy in the field of the moving image and also to promote the construction and development of the specialty of the image.
President Bernd Kracke briefly introduced the Biennale B3 which was held in Frankfurt every two years, and offered international media producers, artists, designers, scholars, and professionals from all areas of culture and media industries a platform for a discourse about the moving image and in that way, created a wide-spread alliance of the moving image that has never been seen before in Europe. The second B3 Biennial of the Moving Image will be hosted in Frankfurt in autumn 2015, it will also showcase 10 works which are selected from the 60 works on display at the “Moving in Time: B3 + BEIJING 2015 Moving Image Exhibition”. Bernd Kracke said, contemporary art in China currently distinguished itself with great artistic diversity and enthuses over the international art world. New technology and media had been entering the artistic creative process for decades now. That was why it was only fitting that China would be enriching the 3B Biennale of the Moving Image in Frankfurt/Main as its new foreign partner.
Then Wang Huangsheng made a speech, he said the B3 Biennale in Germany, perfectly graphed the characteristic of the development of the image and “Moving in Time” was a growth from the B3 theme “Expanded Senses”. He hoped there were more social interactions in the show, to encourage more artists to use the moving language in the recording and expressing of society.
Finally, Executive Curator Fei Jun introduced the circumstances surrounding the “Moving in Time”, the characteristics of “Moving in Time” were moving + multimedia. The “moving” contained 3 meanings, first of all, it was moving image, namely presentation, digital and interactive moving image. Secondly, it was a moving creative process, for example, CAFA Media Lab of International Animation Workshop applied art in acollaborative way, in cooperation with the artists, teachers and students from 8 regions around the world, crossing time and space and coming together to create animation, including “Sailing”, “River”. Thirdly, it was a moving curatorial process, focused on public solicitation of works, curators, and the crowd funded project to bean unconventional, multi-dimensional curatorial method, it was worth mentioning that the organizer of “Everyone is a Curator” project harvested 87 curators in 2 weeks, to make the most powerful curating experience in China ever. In addition to offline portions in the main exhibition space, the show also included mobile and online displays, the curator hoped through the show centering on global communication and public participation to redefine the category of art and curator, to build an open, interactive platform.
At 4:00 pm on the day, the opening ceremony of “Moving in Time: B3 + BEIJING 2015 Moving Image Exhibition” grandly opened on the ground floor circular hall in CAFA Art Museum. Fan Di’an, President of CAFA, Vice President Su Xinping, Bernd Kracke, President of Hochschulefür Gestaltung (HfG) Offenbach, Xu Bing, Song Xiewei, Jin Jun, Fei Jun, Ma Gang, Miao Xiaochun, Zhao Wenmin, Annita Beckers, and other honored guests, as well as artist groups and media attended the opening ceremony. While Wang Huangsheng presided over the opening ceremony.
President Fan Di’an, President Bernd Kracke, and curator Fei Jun successively addressed the opening ceremony. President Fan Di’an said the moving image was an inevitable output of image creation in the digital age. With the development of digital technology, the creative concepts and forms of the moving image, works are becoming deeper and richer. Digital imagination and digital narration have become widely used language. He also said, “Moving in Time”, which was jointly organized by the B3 Biennale and CAFA, would further promote the teaching, creation, exchange and research of the moving image. He hoped the Chinese moving image art would grasp this opportunity to quickly and perfectly enter the global pattern.
At 5:00pm, the opening ceremony ended in a warm atmosphere, and then a sound performance by Isabel Hergueral and Italian artist Gianmarco Serra was held in Gallery 2 of the art museum. During the exhibition period, the public can see the wonderful moving images by more than 100 artists including Xu Bing, Miao Xiaochun, Ma Qiusha, and also access to participate in the “Everyone is Curator” crowd funding project, to submit their creation of video by WeChat, interacting with the crowd funding curators. In addition, CAFA Media Lab of International Animation Workshop is also a highlight of interaction for the show, it not only presents the premiere of shorts finished by the workshop, but also an on-site performance by the artists and sound installation, the two tutors and creative staff also move the workshop to the exhibition site, so the public can understand the design process of the workshop and the interesting things in the creating process, and even the public has a chance to personally be involved in the creation.
In the section for invited projects, ON SPACE brings the Ten Seconds Video Exhibition, all the participated artists used the MEIPAI app which was limited to 10 seconds to create. Life-fun presents “To show: 100,000 Cats Project”, which is the largest online doodle project undertaken in Wechat, a popular social network software (SNS) in China. Initiated by Life-fun on 15 October 2014, without any commercial publicity, the two-month project has received over 4,000,000 visits and collected more than 300,000 lovely “meows”. In addition, Martijn Tellinga presents the sound performance: Piece for Tones and Moving Instruments.
“Moving in Time: B3 + BEIJING 2015 Moving Image Exhibition” continues to June 21. It covers the 2nd floor of the art museum, linking art, design, science and technology, to present a brilliant visual feast!
About the exhibition
Opening: 16:00, May 27, 2015
Duration: May 27 - July 21, 2015
Venue: Gallery 2F, CAFA Art Museum
Hosts: China Central Academy of Fine Arts (CAFA)/ Hochschulefür Gestaltung(HfG) Offenbach
Organizers: CAFA Media Lab, School of Design, CAFA/ CAFA Art Museum
Operators: Hessian Ministry of Science and Art/ Hessian Institution for Broadcasting and New Media/ City of Frankfurt
Sponsor: Culture Founds of Frankfurt
Partners: Hessian Academy of Film and Media/ Goethe Institute
Special Media Support: The Beijing News
Operation Support: Moujiti Interactive Media
Equipment Support: Ltd.Leyard Optoelectronic Co., Ltd. / SONY(China)Co.,
Platform Support: Zhongchou of Net Credit Finance Group
Directors: Fan Di’an, Bernd Kracke
Curators: Wang Huangsheng, Song Xiewei
Executive Curators: Wang Chunchen, Jin Jun, Fei Jun
Assistant Curators: Yi Yue, Yu Ge
Project Coordinator: Zheng Xuan
Text by Chen Peihua, translated by Chen Peihua and edited by Sue/CAFA ART INFO
Photo by Chen Peihua and Quan Jing/CAFA ART INFO
