Lèche-Vitrines was a performance in the public space of Paris during the confinement period as a consequence of the COVID-19 pandemic. According to the French phrase for ‘window shopping’, which literally translates to ‘window licking’, Martina strolls around the streets of Marais, one of the most fashionable districts, inspects the products on display and licks the separating glass. With the objects of desire coming both from daily life as well as luxury products, Lèche-Vitrine depicts an absurd pursuit for individualism inside a capitalised environment.
Martina Morger is a performance artist who also works with multimedia. she reflects on femininity as a device and claims space as a political body. Through her work, one discovers an engagement with the limitations of individual freedom in regard to technologies. Her main practice is inspired by cyber feminism and care, and her work is primarily concerned with women’s placement within society, but also queerness in regards to cybernetical hybridisation. Exploring female and queer voices – or lack thereof - domesticity, repetitive action and hidden labour she works primarily with performance and enjoys investigating the borders to other media. Her embodiment of different personas speaks to fluidity and its possible societal implications.
Video, Image and Text Courtesy of the Artist.
Edited by Sue and Emily.
