On the 15th of June Wai Chun Culture Investment, sole Chinese licensee and local promoter, together with the board of directors of the world-renowned Van Gogh Museum Amsterdam and co-founding partner ArtComm, will launch the official Meet Vincent van Gogh Experience, created by the Van Gogh Museum. Guided by quotations from personal letters, lifelike Relievo reproductions, photographs and spectacular audiovisual scenes from his artworks, life and environment, visitors of all ages will embark on a journey through the most important moments of the life of the world’s best known Dutch painter, Vincent van Gogh. The beautifully simulated environment will bring a comprehensive perspective on the life and work of the artist to locations where his paintings are now too fragile to travel.

This truly multisensory and interactive experience uses innovative techniques, high quality reproductions and impressive visual effects to tell Van Gogh’s incredible life story. Visitors will be able to delve into the artist’s brilliant mind and troubled psyche; see what he saw, hear what he heard and read what he wrote with the help of extraordinary personal letters, profound knowledge of the Van Gogh Museum and special insights of Mr. Willem van Gogh the great-grandson of Theo van Gogh, the artist’s brother. This unique experience moves beyond the art to uncover what shaped Van Gogh’s passionate spirit.

In every corner of the world, people know Vincent van Gogh. His extraordinary life and enthralling art inspire millions to this day, while a particularly strong and ever growing sense of enthusiasm is evident from the people of China. Many know Van Gogh as the painter of Sunflowers or Almond Blossom, or as the artist who cut off his ear, but his story is far richer and more complex than this. By actually stepping into Vincent’s world, one really gets to know the man behind the celebrated paintings.

The core belief and mission of the Van Gogh Museum in Amsterdam is to make the life and work of Vincent van Gogh and the art of his time accessible to as many people as possible, in order to enrich and inspire them. The Meet Vincent van Gogh Experience was developed with the profound knowledge of the experts of the museum and the co-founding partner ArtComm (specialized in travelling presentations and exhibitions worldwide). Sole Chinese licensee and local promoter Wai Chun Culture Investment is bringing the Meet Vincent van Gogh Experience to various regions in Greater China and the world premiere will be launched in Beijing on the 15th of June.

This event is jointly organized by the Van Gogh Museum and Wai Chun Culture Investment (sole licensee of the Meet Vincent Van Gogh Experience in China), co-organized by Manet Club Art Museum Beijing and Education Forum for Asia, with charitable support from China Children and Teenagers Fund and chief strategic cooperation with art.ifeng.com.

About the exhibition

In attendance will be at the opening:

Mr. Axel Rüger, director of Van Gogh Museum

Mr. Willem van Gogh, advisor to the Board of the Van Gogh Museum and great grandson of Vincent's brother Theo van Gogh

Mr. Ching Kui Lam, CEO of Wai Chun and sole licensee (local promoter) of the Meet Vincent van Gogh experience in China.

Schedule

10:30 am Press Conference and Q&A

11:10 am Tour of the Experience

Courtesy of the Van Gogh Museum.